Recare: a brand system that grows with digital health
2/3 of German hospitals use Recare
How do you build a brand that keeps pace with a fast-growing digital health company? Recare develops AI-supported software that helps hospitals and care facilities with patient transfers. So far Recare operates in Germany, with clear plans for international expansion.
For Recare, a modular design system was developed that consistently unifies product communication and employer branding and gears them towards growth. A central building block is the brand architecture, which creates a clear structure for growing features that product teams can extend independently without losing brand consistency. The new system becomes visible, among other places, on the newly developed website, which consistently reflects the brand world as the central digital touchpoint.
- Client
- Recare GmbH, CEO Maximilian Greschke, Berlin
- Services
- Brand architecture
- Design system
- Brand guidelines
- Corporate design
- Website
- Employer branding / EVP strategy
In parallel, the employer branding was strategically realigned to attract talent in a highly competitive tech and healthcare market. The new brand identity not only supports recruiting processes but also strengthens internal identification and employee retention.
- A scalable brand system that prepares Recare for the planned international expansion
- Fewer inconsistencies in brand and product communication thanks to a modular design structure
- Stronger employer brand improving the candidate experience in tech recruiting
- Faster go-to-market for new products and features through clear, reusable brand building blocks
Anselm Bellia, Head of Marketing Recare AI
“As Recare grew, our brand had to grow with it. FRENDZ.CLUB developed a scalable brand system that simplifies our communication and has sustainably strengthened our employer brand.”
More projects
Mehr Schättle Versicherungsberatung
Rebranding for Schättle insurance consulting in Vienna with a focus on customer acquisition, employer attractiveness and a future-proof brand identity.
MehrHighOn Vitamins
A holistic brand strategy for HighOn including positioning, naming, packaging design and go-to-market strategy for a successful launch in the food segment.
Mehr Marktgemeinde Latsch
Brand development and design system for the market town of Latsch in South Tyrol — for more cohesion, regional visibility and consistent communication.
Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
Become part of our movement!
